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Promotional materials for ?Women on a Mission? event

Achieving marketing and branding success doesn?t have to mean sacrificing your social values. Conversely, operating sustainably and responsibly doesn?t have to hold back your company?s commercial success. This is the premise on which TRAY Creative begins each and every client engagement.

TRAY, a Seattle-based marketing, branding and digital agency, specializes in working with clients who value their communities as much as their balance sheets.

The agency?s core expertise includes brand development and strategy, user experience design, website design and development, print design, copywriting and brand messaging, web/editorial content, advertising creative, and integrated marketing campaigns. Each tactical execution supports larger branding goals and is designed to help clients forge a deeper, more meaningful bond with customers and prospects.

Local farm purveyor page for Delicatus

TRAY encourages its clients to integrate and promote their social mission?from sustainable practices, to fair wages and benefits for employees, to support of community causes?throughout their branding and marketing efforts. Not just because it?s the right thing to do, but because it?s the smart thing to do. Consumer audiences increasingly look for brands that share their personal ethos. For them, a company?s ethical makeup is inseparable from traditional brand benefits like quality or service.

Social Mission

Online slide show for Zero Waste Washington

The agency?s principals founded the company with an imperative to make social responsibility an integral part of the business model. On behalf of its for-profit clients, TRAY regularly takes on pro bono projects to support deserving nonprofit organizations in service areas as diverse as sustainability and the environment, human rights, poverty relief, education, animal protection, and culture and the arts. In 2011, TRAY hosted the Holiday Giving Challenge, in which four local nonprofit organizations competed to win a pro bono service engagement from TRAY.

Leadership

Bridget Perez, TRAY Creative principal and creative director, has led a versatile, results-producing career in the creative world?from production manager of a large city magazine, to creative director for a prestigious university, to running her own creative studio. Her clients have included The J. Paul Getty Museum and Trust, The Hispanic Scholarship Fund, Orange Coast Memorial Hospital, LA County Fair, the Alex Theatre, USC, Occidental College, Russell Investments and the Los Angeles Business Journal.

Ralph Allora, TRAY Creative principal and marketing director, has held management and creative marketing roles at magazines such as Esquire and U.S. News & World Report. In his wide-ranging experience as a marketing consultant and copywriter, his clients have included The New York Times, The Wall Street Journal, Gourmet, Architectural Digest, Fast Company and Good Housekeeping. He is the author of Winning Sales Letters From Prospect to Close, published in 2009 by McGraw-Hill.

If your organization is committed to practices that are both good and smart, TRAY can help put you at the center of conversation among your audiences.

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