> General, Web Development > 5 Hot Trends in Ecommerce, and Introducing Old Time Sport?s Online Shop
Consumers continue to flock to their computers, rather than the mall to make their purchases. Why? Because the internet gives the people what they want ? a simple shopping experience that allows for easy searching for those who know what they want, and organized browsing for those web window shoppers. And as an extra bonus, it saves on gas. While this mass push to ecommerce could unfortunately be detrimental for some businesses, for many others it presents a great opportunity to expand. Expanding your business to the internet can reach a greater customer span, and ultimately greater profit. In fact, American online retail sales are expected to rise to $224.2 billion this year.?However, like all things digital, ecommerce is constantly changing and updating. In their ?Evolution of Ecommerce Series,? Litle & Co. shared ?5 Hot Ecommerce Trends to Watch? to help you adapt your online shop to these changing times. These 5 trends are:
- Unusual or Commoditized Products ? Offer products that are difficult to find anywhere else, competing on individuality rather than price. ?Far more important is?establishing a brand?and reputation for quality that will, in turn, drive demand.?
Selling commoditized items is typically more difficult online, as consumers feel more comfortable buying them from major retailers. However, affiliating yourself with these major retailers offers a way around this, and can bring you success. - Third-Party Ecommerce Site Providers ? ?To meet the need of creating a functional and attractive ecommerce site, third-party ecommerce providers offer the simplicity of site setup and maintenance on their end to entice businesses. Currently, the two most popular ecommerce site providers are?Volusion?and?Shopify.?
- The ?Mom and Pop? Effect ? While they are dwindling in the real world, ?Mom and Pop? stores are still alive and well in the digital world. In fact, they can have an advantage with their personalization and customer loyalty. Some companies, such as SumAll are working with these ?moms and pops? to provide them with analytics and tools to compete with the larger retailers online.
- Remarketing ? With so much retail competition online, static marketing just isn?t going to cut it anymore. You may want to think about a new marketing strategy ? remarketing. Remarketing uses??multiple touches to generate continued interest in the product.? This strategy can be used to basically ?follow? potential customers around the web. When a potential customer leaves your page without making a purchase, your ads can then appear on other sites that person views. Although it may sound creepy, it is advantageous as it can be the one thing that entices that customer back to your site to make a purchase.
- Mobile ? Due to their convenience and portability,??mobile devices are fast becoming the preferred method of accessing the web.? Therefore, it is important to optimize your site for mobile access, or create a mobile app. Mobile optimization will allow people to access your site and make purchases at any time, anywhere.
DivergingSoul is proud to announce we recently launched an online shop for the local sports apparel store, Old Time Sports. Old Time Sports is ?about unparalleled craftsmanship, attention to details and a design nich? that celebrates the heritage and tradition of hockey?. They are located in Salisbury, with a new retail location at the North Shore Mall in Peabody. Their online shop allows for easy searching and categorization by team, item and price. Check it out here, and stock up on some team pride!
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Sources: Mashable.com
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